real – naming & identity
New identity, including naming and logo, stationary, website, construction signs et all for real (Ronald Evitts Architects), an architectural firm based in Brooklyn, NY, lead by Ronald Evitts.
The logo, inspired by construction material, modular construction elements, grids, layers and translucent elements (glass) and solar panels is based on a custom made pattern, which allows for a modular logo with different shapes for different applications.