gentherm – branding (logo)

Logo exploration, part of the corporate identity development process for the new Gentherm brand (a merger of W.E.T. with Amerigon), specializing in automotive thermal technologies. Inspired by coils, the shape of the logo/mark and it’s colors represent dynamic, the exchange of heat and cold and scientific precision.

Raphael Zwyer, James Hatch, Mei Cheung @ Straightline International, New York